MMRY was built on a simple belief - time and memory are our true currency.
Not money. Not status. Not validation. But the moments that shape us, the memories that linger, and the quiet decisions that slowly define the course of our lives.

Measured in Moments is an exploration of that belief - not as a concept, but

as a lived experience.

This drop, and the campaign film that accompanies it, sits in a space between two possibilities. Two lives. Two futures. Both familiar. Both real.